OC AUTO SERVICE
Brand System / Marketing Assets

Turning a Multi-Location Auto Repair Business Into a Brand

OC Auto Service operated across two very different locations with distinct customer bases, workflows, and day-to-day dynamics. One location was already well established and operating near capacity, with a loyal customer base and strong local reputation. The second location, while long-standing in the community, had significantly more room for modernization and growth both operationally and in its customer-facing presentation.

As the business expanded, there was an opportunity to create a more cohesive identity across locations while modernizing the overall customer experience.

In addition to supporting the rollout of new operational systems and software, the project focused on strengthening the business' digital identity, and developing more customer-facing branding across social media, marketing materials, and the physical environment itself.

BEFORE

The business operated with an existing logo and two brand colors, but there was no broader visual system guiding social media or customer-facing presentation across locations

AFTER

The refreshed logo introduced a polished and recognizable visual identity that translated across digital graphics, print materials, and customer-facing marketing assets

Execution

The updated identity became the foundation for a broader customer-facing brand system designed to modernize and unify the business.

From there, the work expanded into social media management, reputation management, branded marketing assets, environmental branding, and developing a recognizable tone of voice centered around the business’s identity as a trusted local alternative to the dealership experience.

Building Trust

Social media was approached as a broader extension of the OC Auto Service brand rather than a platform-specific marketing channel. The focus was on building familiarity, legitimacy, and customer trust through consistent visual presentation and customer-facing messaging.

Branded social templates were developed using the evolving visual identity, while featured five-star reviews, community-focused content, and remixed reels helped maintain an active and recognizable digital presence.

Captions and customer-facing messaging were developed around the business’s tone of voice as a trusted local alternative to the dealership experience, while also drawing attention to both locations under the broader OC Auto Service brand.

Environmental Branding

In collaboration with an interior designer, the second location was redesigned to better reflect the evolving OC Auto Service brand.

Results

Through ongoing reputation management and customer communication efforts, five-star Google reviews increased by 70% over one year while the business developed a significantly stronger and more recognizable presence online.

Over time, the project helped evolve OC Auto Service into a trusted local brand positioned between the impersonal dealer experience and the traditional repair shop: friendly, competent, honest, and polished across both locations.